Six quick calculators for sizing your pest control ads. No sign-up, just drag the sliders. Every number is a planning guide from what you enter, not a quote.
Drag in what a click costs and the share of clicks that turn into a lead. The number is what each call or form costs you. Fewer conversions or pricier clicks push it up.
Walkthrough: work out your ad budget in 15 minutes.
Indicative only. A planning guide from the numbers you enter, not a quote.
Start from the leads you want in a month. Set your click price and conversion rate, and it works back to the monthly budget to aim for.
Walkthrough: how much pest control Google Ads cost.
Indicative only. A planning guide from the numbers you enter, not a quote.
Enter your average job value, your profit margin, and how often a lead books a job. It shows the most you can pay for a lead and still break even. Stay under that number to make money.
Indicative only. Keep your real cost per lead below this number to make money.
Enter the first job value, the recurring plan, how long a customer stays, and how many go on a plan. It shows what an average customer is really worth, not just the first job.
Indicative only. This is why a lead can cost more than one job and still pay off.
Set a monthly budget and your numbers. It runs the whole chain to leads, booked jobs, revenue, and the return on every dollar you put in.
Indicative only. Not sure on value per customer? Work it out with the customer value calculator above.
Set your ad spend and your numbers. The flat $599 fee is folded in, so you see the net profit a month after both the ads and the management. It works out cheap on a well-run budget and honestly does not pay on a tiny one.
Indicative only. On these numbers, ads plus the $599 fee pay for themselves and leave a profit.
Give me view-only access and I will show you exactly where your budget leaks and which searches book jobs. Yours to keep, whether we work together or not.