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Google Ads for Pest Control

Stop paying for clicks that never book a job

One lead-gen specialist running your Google Ads, focused on pest control. Start with a free report that shows where your budget leaks and which searches actually book jobs. When you're ready to go, it's a flat fee with no lock-in.

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$
$15M+
Google Ads spend managed
10+ yrs
Google Ads experience
$0
Setup fee
Zero
Lock-in contracts
Rob Sanders
Rob Sanders

Google Partner since 2015, 10+ years and over $15M in Google Ads spend managed. I run every account myself, so I only take on a few new pest control operators a month.

What working with me is like

From clients across other local-service businesses. Your pest-specific proof is the free report I run on your own account.

★★★★★

"Working with Rob has been a very straightforward process for us. After giving him a very basic brief he managed the whole process. We have received good quality leads and Rob continues to refine the program to keep up the volume and quality of leads."

I
Imran Khan
Anytime Fitness
★★★★★

"He treats every account like it's the only one - which is exactly what you need when you're trusting someone with your clients' spend. After every call we get a written recap with action items and clear ownership. Our clients have seen real improvements in performance, which has given them the confidence to scale."

P
Paul O'Connell
Clutch Media

Running a pest business is enough work already

Between the callouts, the quotes and the paperwork, "learn Google Ads" is the last thing you need on the list. So don't.

🥴

Ads that eat money

Clicks from tire-kickers three suburbs away who were never going to book.

🧾

Reports you can't read

Dashboards full of jargon that never tell you the one thing: did the phone ring?

🔒

Sneaky lock-in deals

12-month contracts that trap you whether the leads show up or not.

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Is this for you

Who this works best for

I only take on the operators I can actually get more jobs for. Here is the honest fit test.

This is for you if

  • You run a residential pest control business in the US.
  • You are already spending somewhere between $3,000 and $10,000 a month on Google Ads.
  • You want one person who knows how to generate leads running your account, not a big agency where you are account number 400.
  • You would rather see the real numbers than get a report full of words that never tell you whether the phone rang.

Probably not if

  • You are not running Google Ads yet. The free report needs a live account to dig into, but reach out and I will tell you straight whether ads are worth starting for you.
  • You want one company to do your ads, Facebook, SEO and website. I only do Google Ads.
  • You want to keep control and make the changes yourself. I run the account day to day, so this works best when you are happy to let me drive.
Only pest control

I know your account before I open it

I spent 10+ years generating leads for local service businesses. Now I focus on one thing: Google Ads for smaller, local pest control companies, not the big national chains.

I keep it to smaller, local operators on purpose. You are never competing with a national chain's budget, in the auction or for my time.

The slow season

A quiet phone is the scary part

Your trucks are fueled, your techs are on the payroll and the rent is due whether the calendar is full or not. When word of mouth goes quiet, a phone that does not ring is the thing that keeps you up at night.

This is exactly when your ads have to work. I move your budget to match your season, so jobs keep coming in through the slow months instead of drying up when the referrals do.

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Where the money goes

Most pest control accounts leak in the same three places

You check the account, the money is gone, the phone did not ring, and the enquiries never came. Here is usually why. The searches that actually book jobs are usually cheap, and you are barely bidding on them.

DIY searches

You are paying for "how to get rid of ants" and "DIY pest control". Those people are grabbing a can from the store, not booking a treatment.

Job seekers

You are paying for "pest control jobs" and "exterminator salary". They want a paycheck, not a service.

The terms the big chains own

Terms like termite and bed bug get bid up to thirty dollars a click and more by the national chains. On a local budget you cannot win there, and you do not need to.

Meanwhile the ant, roach, spider and rodent searches right in your service area book fast and cost a fraction of that. Stopping the waste and moving your budget onto the searches that actually book jobs is the whole game.

See exactly where your budget is leaking, free

You give me view-only access, I pull your account apart, and you get a report showing exactly where your money is going and what is wasted. Yours to keep whether you hire me or not. No pitch, just the numbers.

Get your free report
How it works

Up and running in three steps

1

Free report

View-only access to your account, and the full report is yours to keep whether you hire me or not. You see exactly where the money is leaking and which searches actually book jobs, all before you decide anything.

2

If it makes sense, I run your ads

A flat monthly fee based on the size of your account. I cut the wasted spend, point your budget at the searches that book, and get your call and form tracking working so every lead is counted. You approve every change before it goes live.

3

A fast win, then a steady one

Most accounts have obvious waste I can stop in the first couple of weeks. After that you get a plain report every month that ties your spend to booked jobs, so you always know what you are paying for.

Simple pricing

One flat price, not a cut of your spend

One simple price
Flat monthly fee
$599
per month
You pay Google directly for ad spend. The $599 is just to manage your account, for spend up to $10,000 / mo.
🎯

Google Search Ads

Your budget goes to high-intent searches from people ready to book, not just browse.

📞

Call tracking

See exactly which calls came from your ads, so you know it is actually working.

📍

Local targeting

Only pay for clicks in the areas you actually service. No wasted spend.

✈️

Landing pages

Clean pages built to turn a click into a booked job, not just a visit.

📊

Plain-English reports

Calls, leads, cost per lead. The numbers that matter, minus the jargon.

🤝

No lock-in contracts, ever

Month to month. I earn your business every single month, or you walk.

🎁 Bonus

A comprehensive competitor analysis ($1,497 value) is on me when you come on as a management client.

Messaging Matrix - Sample
CompetitorPrice claimGuaranteeSocial proofReviewsGap
Comp. A✓ Yes× No✓ Yes× No-
Comp. B× No✓ Yes× No× No-
Comp. C✓ Yes× No× No× No-
Comp. D× No× No✓ Yes× No-
Comp. E✓ Yes× No× No× No-
Gap Found-✦ Open-✦ Open✦ Win

Every gap in this matrix is an ad angle no competitor is using, mapped for your campaigns.

Why a flat fee

Most agencies make more when you spend more

Think about what a percentage fee really means for you.

× The percentage way

The more you spend, the more they make. So there is no reason for them to ever tell you to spend less, even when you should. Your budget going up is their pay rise.

✓ The flat-fee way

One flat fee based on your account size. It does not move when your spend does. If cutting your budget on a slow month is the right call, I will tell you, because being straight with you costs me nothing.

The kind of result we go for

Cut the waste, and the leads follow

On a local service account we took over, more than a quarter of the budget was going to searches that would never book a job. We cut the waste and put the money where the leads actually come from.

Questions before we talk

The things pest operators ask

I have been burned by an agency before+
Fair enough, plenty of operators have. That is exactly why it starts with a free report you keep, a flat fee instead of a percentage, and no lock-in. You do not have to trust me up front. You look at the report first and decide from there.
I already buy leads from Angi or HomeAdvisor+
Those are shared leads. The same lead often gets sold to three or four of your competitors, so you are all racing to the phone. Google Ads leads call you directly and are yours alone. The report will show you what your own account could be doing next to what you are paying per shared lead now.
Will you lock me into a contract?+
No. It is month to month and you can cancel any time, no lock-in. There is no setup fee, and when you come on board as a management client I throw in a comprehensive competitor analysis, a $1,497 value, free.
What access do you need?+
Just view-only access to run the free report. Then, if you are happy and want to work together, you move me up to standard access so I can make the changes. You keep full control and can pull my access any time.
I am already with an agency+
The report works either way. If your current setup is solid, the report will show it and you have lost nothing. If money is leaking, you will see exactly where. You keep the report regardless of what you decide.
Is my account big enough?+
This is built for pest control businesses spending roughly $3,000 to $10,000 a month on Google Ads. If you are under that, the report is still free, and I will tell you straight whether ads are worth running for you yet.
My promise

You carry none of the risk

Here is my side of the deal. The report is free and it is yours to keep. There is no setup fee and no lock-in, so you are month to month from day one. If a month ever goes by where you do not think I am earning my fee, you cancel and you keep every improvement I have made to your account. The only way I keep your business is by being worth it, every single month.

Rob Sanders Rob Sanders
Get started

See where your budget is leaking

Send me your details and I will request view-only access to your Google Ads account to run your free report.

The report is yours to keep whether we work together or not.

Get your free report