No jargon, no fluff. What your clicks and leads really cost, where the budget leaks, and which searches actually book jobs. The same things I look at when I pull an account apart.
Pest demand is seasonal and predictable. Which services to feature each season, and when to ramp your budget so you catch the surge instead of chasing it.
2026 budget guideWhat pest control Google Ads really cost per click, per lead, and per month, plus how to work out the exact budget your market needs.
Keyword guideThe best pest control keywords are not the head term. See which specific-service searches book jobs cheaper, plus the negatives every account needs.
Wasted spend guideThe three spots wasted spend hides: DIY searches, job seekers, and the $30-plus head terms the chains own. How to spot each leak and plug it.
15-minute how-toSize your budget using Google's free Keyword Planner. Pull your own city's click prices, then run the simple math to see what your market really needs.
Give me view-only access and I will show you exactly where your budget leaks and which searches book jobs. Yours to keep, whether we work together or not.